Website Design
Really Wild Clothing

My first role at Really Wild was as an e-commerce administrator, and it was during this time that I discovered my passion for digital design. I had the opportunity to expand my skills through two separate re-platforms for the brand. Working with the E-commerce Manager and using the Magento CMS, I redesigned key pages of the website. Combining my retail knowledge with my growing digital design expertise, I helped create a compelling lifestyle website that used imagery to tell the story of Really Wild's beautiful garments. Below are examples of a product page redesign and a category page redesign, both of which blend an intuitive user experience with the brand’s lifestyle-focused design.

Product Page Design
Really Wild Clothing

The goal for the product page redesign was to create a user-friendly, storytelling experience that showcases the product in an engaging way. By incorporating the lifestyle and product imagery that Really Wild excels at, I aimed to invite the customer into the brand’s world and highlight the product in a compelling, aspirational way. It was essential to feature all relevant product information, reviews, and key areas for upselling. Additionally, I made sure to include styling tips and easy access to related products, enhancing the customer’s journey and encouraging a smoother path to purchase.

Category Page Design
Really Wild Clothing

Styling is a core element of Really Wild’s brand, and the category page needed to reflect that. The goal was to design an easy-to-navigate yet inspiring page that not only displayed related products but also conveyed how to wear and style them. By combining both product and lifestyle photography, I aimed to create a visually appealing layout that showcased the full range of products in a cohesive and aspirational way. At the same time, I incorporated strategic opportunities for upselling, ensuring that the page not only inspired customers but also guided them towards additional purchases.

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