Email Design
Really Wild Clothing

At Really Wild, my role involved designing and building the brand’s email campaigns for their customer database. I used Photoshop and Sketch to create the visuals, then built the emails in Mailchimp using their design system and HTML. The key was ensuring the emails captured the brand’s essence and conveyed a lifestyle feel that encouraged customers to visit the website and shop. I made sure these emails were optimised for both desktop and mobile devices, as they were a major driver of traffic and sales. On average, I designed at least two emails per week. I was also heavily involved in the marketing and digital planning, collaborating on the content strategy and deciding what would feature in the emails each week. My understanding of the brand and awareness of key retail events played a crucial role in shaping the email content.