From styling shop windows and dressing mannequins to designing full-scale digital campaigns for fashion and lifestyle brands, my journey in design has always been rooted in visual storytelling. With over a decade of experience in the creative industry, I’ve evolved from hands-on retail visual merchandising to leading digital design across web, email, and social platforms.
Today, I’m a Digital Designer at Direct Wines, managing homepage and landing page design across multiple brands. Where I not only bring creative concepts to life but also implement them with front-end coding and CMS expertise. I’ve coordinated editorial and e-commerce photoshoots, written SEO product copy, and shaped on-brand digital experiences from concept to launch.
Blending creativity with technical know-how, I focus on building cohesive, conversion-driven visuals that resonate with customers. Whether that’s through a beautifully crafted email, an intuitive landing page, or a visually rich content campaign.
SKILLS
Digital Design
Photography Production
Graphic Design