Easter Rich Content
Laithwaites Wine

At Laithwaites Wine, I’ve been involved in creating rich content assets for their digital channels. One standout project was promoting a collaboration with Hotel Chocolat for Easter, where wine was paired with their signature Easter Egg. I developed the initial mood board and shoot list, and worked closely with the in-house photographer on set to bring the vision to life. The goal was to present the wine in an engaging, visually appealing way while incorporating movement to create dynamic content. With Laithwaites’ cheeky and playful brand personality in mind, I aimed to capture that tone throughout the shoot, ensuring the final content felt both on-brand and attention-grabbing.