Blog Rebuild Design
Laithwaites Wine

I led the design and build of a new blog platform for Laithwaites Wine during their migration to a new CMS. This included creating a refreshed blog landing page, category pages, and article templates, retaining existing content while elevating the design, imagery, and functionality. The project focused on simplifying the customer journey and delivering a more engaging, user-friendly experience.

To ensure long-term success, I developed reusable templates and trained the in-house copy team to build and manage blog entries independently, streamlining workflows and supporting ongoing content production.